"WE SPEND OUR LIVES TRYING TO FIT INTO SOCIETY'S STEREOTYPES, WHEN THE MOST FUN IS TO GET AWAY FROM THEM, THAT'S WHEN YOU REALLY FIT IN, WHEN YOU DON'T RESPOND TO ANYTHING ELSE BUT YOURSELF".
Our story began in Barcelona. Two friends passionate about fashion, we realized that caps and hats are more and more a story. A story about the person behind it. With this in mind, we created Duralla. An online store where people can find caps and hats that resemble their story. We try to find and design products that relate to the urban lifestyle culture.
We strongly believe that each of us are different and paradoxically that is precisely what we have in common as a community, having those differences between us and being proud of it is what unites us as a community where freedom is exalted and labels are rejected, so that each of us can be the most complete, honest, transparent and proud version of ourselves.
Duralla was born with the purpose of representing each person who is willing to be more real. More alive. More honest with themselves. More proud. More ambitious.
At Duralla we have always focused on the product and its quality. Since it started as such a personal project, we didn't care about making noise or making money. We only cared about making products that we would like to wear.
Everything we have achieved so far has been possible thanks to all of you who have been supporting the brand since minute 1.
Everyone has a story to tell, what is yours?